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2015 Holiday Shopping Trends

More time spent shopping online than ever before

Christmas 2014 reported the highest number of internet shoppers in recorded history.  More people were reported holiday shopping and researching online, than ever before. As much as 78% of people used the internet to do holiday shopping and research. The balance relied on friends and relatives for holiday shopping advice. In 2015 this number is expected to increase further.

Mobile Responsive Sites are now a must

With more and more people having access to smartphones, it is no wonder Mobile Device purchases are so high. More than half of holiday shopping was done on a mobile device or tablet, 53% to be exact. This accounted for £650 billion in sales, 28% of total retail sales.

Brand loyalty no longer a key factor

We have always been told that brand loyalty is key, but not when it comes to Christmas Shopping. Customers are open to try new brands, which really gives new online businesses a great “in” to make massive sales. Customers are said to be interested in trying new stores, new brands and special offers over this period. Statistics showed as many as 41% of online shoppers tried new retailers.

How does YouTube come in?

If you thought Youtube was not significant, think again. Shoppers are turning more and more to YouTube videos for their holiday shopping advice. Product Ratings and Reviews were the most watched videos in this regard. Also, it has been shown that reviews from peers weighed much more highly than reviews from experts. Apparently, 68% of YouTube viewers related more closely with videos by “people like me” as oppose to opinions from people they could not relate to.

Conclusion

Don’t wait until the last minute to set up your eCommerce store, as it takes time to perfect, and it doesn’t happen overnight.  It is so important that you have a great design to create trust and credibility for your shoppers, so they feel confident spending large sums of money with you.  Ensure your eCommerce Store is up and running in time! This will mean you will catch the first wave of early shoppers and Maximise your Sales. Contact eSeller Solutions and we will make this happen for you.

Source: https://www.thinkwithgoogle.com/infographics/5-holiday-shopping-trends-to-watch-in-2015.html

 

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