Aside from the fact that screaming isn’t very becoming for me, I have to include myself in this zealous smartphone worship. I couldn’t imagine a day without my BlackBerry. So much so that I’ve named her (yes, it is a she). The plain fact is, that a lot of things are simply getting done with these smartphone thingys. And you may have to admit that with wireless syncing, wifi, and countless apps for everything, these little black slabs of plastic are useful devices.
The Numbers Are Staggering
In this article, Smartphone Sales Up 85% Year-Over-Year, they reference Gartner’s mobile market report, that says 428 million mobile devices were sold in the first quarter of 2011, representing a 19% increase year-over-year. A lot of that growth is due to smartphone sales, which were at 100.7 million, a 85% year-over-year increase.
So who’s the biggest player at the moment? Android. They have overtaken Symbian to claim 36% of the smartphone market. Symbian now have 27.4%, followed by Apple’s iOS with 16.8%, RIM’s BlackBerry with 12.9% and Microsoft’s Windows Phone 7 with 3.6%. Gartner have also predicted that worldwide smartphone sales will reach 468 million units in 2011, with Android looking to take 38.5% of the market.
This Won’t Surprise You…
And the biggest trend of the moment? Mobile shopping. According to the BBC in Mobile wallet offered to UK shoppers, the use of smartphones to purchase in shops has begun, with McDonalds, EAT, Pret-a-Manger and Boots leading the way. And soon, drivers will be able to pay the toll on the M6 motorway using these things. Goodness me.
Make no mistake about it, this is gaining pace, and is not likely to go away anytime soon. If there’s a way your business could potentially capitalise on this smartphone and mobile shopping trend, then I’d look into it now before your competitors do. Whatever you do, I wouldn’t ignore it.
Now if you’ll excuse me, my BB is calling me. “Coming, sweetheart…”