In addition to creating the most attractive eBay shop templates possible and making good use of eBay store tools in general, most eBay store owners are also always on the look out for good ways to gain extra visibility for their store away from the eBay site itself. For some time many of them have been turning to various social media networks to drive extra traffic to their site. The latest “hot” place to try to do just that is Pinterest – the online “pin board” site that is overtaking Facebook, Twitter and Google + as the leading source of referral traffic for businesses in a lot of different niches, including eBay store owners.
Why all the Fuss About Pinterest Anyway?
In a nutshell Pinterest encourages its users to build “pinboards” and share images of the things that interest them while browsing other people’s accounts to find new things to look at. You can of course do this on all the other social networking sites as well but it’s Pinterest’s dynamic image layout that seems to be attracting so much interest.
Even eBay.co.uk itself has noticed the potential of the power of Pinterest, having just added a “share on Pinterest” button for eBay sellers (and customers) to add to their listings along with the usual Facebook, Twitter and email icons.
If you haven’t tried out Pinterest to help promote the offerings in your eBay store here are a few tips to get you started the right way:
Add Your eBay Store URL – When you open a Pinterest account you will be offered the chance to add a URL to your profile, so make sure that you link to your eBay store right from the start. You are also allowed to create a user name that will become part of your Pinterest URL, so choosing to use the same name as you have for your eBay shop is a great idea as well.
Pin in Intervals – Pinterest is a bit addictive and its easy to get carried away and start pinning EVERYTHING all at once. This is not a good idea though as a stream of Pins will not be indexed as well in a category search. To prevent spam Pinterest limits the number of Pins it will index from an account in the all important category search per hour so logging in once or twice a day and pining just a few images at a time is more effective.
Don’t Just Pin Your Products – If all of your pinboards contain nothing but images of the products you carry in your eBay store you risk turning off other potential Pinterest users because your account will be seen as just an advertisement. Instead tap into your target audience’s interests as they relate to your products as well.
Like Other People’s Pins – The idea behind Pinterest if you are using it to promote your business is not only to attract followers for your boards but repins as well, so that your products – or the images of them – reach a whole new audience you haven’t interacted with yet. By liking other people’s pins you will open up an interaction with users whose boards seem to reflect that they are interested in the things you sell.
Pin from Your Store – When you Pin an image if it is clicked on by another user it will redirect them to the URL the image was pinned from. Therefore you should always make use of the new Pinterest button that eBay has added for you when sharing images from your inventory to make sure that other Pinners are being directed exactly to where you want them to go – your eBay store.