As we have explained before, later this year eBay will be making some significant changes to the way listings are added to the platform. As sellers on eBay, it’s important that you’re aware of their imminent plans to remove the use of active content within your listings.
It is also important to note that mobile compatibility has been lumped in under the same Spring 2017 deadline, along with some changes regarding files size allowances for headers, including horizontal category display.
A quick recap of active content
This significant rule change, which kicks in, in stages from June 2017, will prohibit the use of active content, so here is a quick recap of what that means in plain English.
If you are not sure what these features are, we are talking about things like search boxes, drop down menus, a live chat option or the scrolling galleries that showcase other items also on sale.
All of these elements are also managed via active content:
- Tabbed pane description.
- Store searches.
- Links to video.
- Image galleries or carousels.
- Live chat.
- Automated buyer feedback displays.
- Dynamic category displays
So, when do you have to act?
Well, technically you have until later in the year to sort this out, but it is important to bear in mind that it is in your interest as a seller to change your templates as soon as possible, for the simple reason that your listings will be affected as soon as eBay starts to block active content, and latecomers are likely to find that recoding is delayed as developers can only handle a finite number of concurrent projects. eSeller Solutions have been able to partner with Linnworks and make their customers a special offer, which comprises the following:
- Review of active listings (this is a manual process that takes a couple of days)
- Report on what needs to happen to get compliant
- Choice of 11 professionally designed pre-coded listing layouts that comply with the new active content and mobile responsive requirements
- Adding branding, colour scheme and contact details to the selected layout
- A new master listing configurator in Linnworks to allow clients to revise active listings
Plus we can quote on the following if required:
- Bulk revision of active items that were created outside of Linnworks
- Active content removal in eBay shop design
- Custom listing designs
- New eBay store design
What if I just leave the active content?
From June 2017 eBay will begin to block active content in listings. This will affect the appearance of your listings and ultimately your sales. Information will not render well and you will be left with blank sections that once contained active content – not great for business.
In addition, June 2017 sees the introduction of compulsory mobile responsive coding for listings. Non-responsive listing descriptions will not display in the eBay mobile app. This is significant as eBay estimate that approximately 60% of buyers use mobile devices.
From about September 2017, eBay plans to remove all listings with active content. Continued breaches of the active content rules may incur additional penalties, including selling limits and suspension of accounts.
So What if I am Not a Linnworks Customer?
Have no fear! eSeller Solutions are still able to provide a service tailored to your current shop setup, and we can assess and remove all active content, help with design, etc. We have a range of solutions on offer. Please do not hesitate to contact a member of the eSeller Solutions team if you would like to chat further.