eSeller Solutions Blog

eBay Seller Release 12.1 has Arrived – What Does it Mean for You?

2011 saw more than a few changes to the way sellers operate their eBay businesses go into effect with the introduction of two Seller Releases that were, eBay said, designed to increase both buyer confidence in the eBay process in general as well as streamline the sales process for everyone involved. For many sellers the last Seller Releases do seem to have helped as many of the Top Rated Sellers in the UK reported sales gains of up to 15% last year.

Now the latest update – Seller Release 12.1 – is about to go into effect in the UK after a successful implementation in the US. What eBay sellers really want to know of course is what the new release will mean for them as well as what they might have to do both to comply with the new policies and get the most out of them.

Although you should always consult the official site for specific details here are some of the highlights of the changes that Seller Release 12.1 will bring:

● An Updated Fee Structure for Some Categories – This mainly affects sellers who deal with technology related items. As of May 3rd, 2012 Final Value Fees have increased from 3% – 5% in the Computing, Consumer Electronics, Photography, Mobile and Home Phones and Video Games categories – although the updated fees do not apply to video games themselves but to gaming consoles and hardware accessories. In addition some Top Rated Sellers will begin seeing changes to their Top Rated Final Seller Discount Fees.

● An Improved Buyer Experience – Seller Release 12.1 once again aims to improve the buyer experience site wide while assisting sellers by making it easier for potential buyers to find their offerings. A number of the most used categories are being updated to make them easier to navigate. These categories currently include Baby, Clothing, Shoes and Accessories, Consumer Electronics, Crafts, Health and Beauty, Home and Garden and Toys and Games. Those sellers who list in these categories should benefit if they take the time to explore these changes and tweak their listings as necessary to help ensure their products show up in all the relevant search results.

● Changes to the Feedback Process – Numerous changes will be made to the Feedback policy that are designed to encourage buyer feedback that is fairer to sellers. One big change is that sellers will now receive an automatic 5 star communication DSR if they meet specific shipping guidelines, regardless of buyer input. These guidelines involve ensuring that goods are shipped within one business day and that a tracking number visible to the buyer is uploaded to the site within that time frame.

These are just a few of the highlights of the changes that are being implemented under the new eBay Seller Release 12.1. To ensure that you get the most out of everything it has to offer you should make the time to review all of the information you will find here in the Business Centre.

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