The new logo is rather stark and plain compared to the one the company has been using for the past seventeen years and is, by the company’s own admission designed to reflect how eBay has now evolved from being an eclectic online auction site to become ‘the world’s largest online marketplace’.
In a statement that accompanied the logo launch eBay president Devin Wing explained the decision. “The eBay logo is known the world over, so changing it was not a decision made lightly,” the statement read. “The time felt right. We’re incredibly proud of how eBay started and quickly grew into the world’s largest online marketplace. Auction-style listings, used goods, vintage items and quirky, one-of-a-kind finds are still a big part of what makes buying and selling on eBay special. We hope that’s always true. But we’ve evolved a lot in the past few years, and eBay is much more than auction-style listings today.”
The old logo will continue to appear on eBay.co.uk and other eBay sites worldwide until October, when it will be completely replaced with the new, minimalist version.
What does the new logo mean for eBay store owners and eBay sellers, if anything. In terms of design maybe not a lot. Most Power Sellers make use of eBay listing templates and eBay shop templates that are designed to give them their own unique brand and the eBay logo only appears by default at the top of the page.
More important right now, given that Mr. Wing emphasized the growth of eBay as a destination for mobile users is that sellers make sure that their templates, listings and descriptions are as mobile friendly as possible. If you haven’t already take the time to access your own listings from a mobile device? Does it load quickly? Can you find the information a busy mobile customer would be looking for? Does it look as good on a mobile device as it does on a PC? If not them you may need to consider a professional redesign to keep up with the way that eBay is changing and not just because they have a new logo.