eSeller Solutions Blog

Category: Online Marketing Strategy & Tips

Clever Marketing Ideas for Christmas 2017- Part 1

So Christmas is creeping ever closer.  If you ship internationally, you will also be caught up in the marketing frenzy for Thanksgiving and Black Friday.  If you do not get your marketing plans sorted you run the risk of being overlooked.  So, we have put together some ideas that you might not initially think of…

The eCommerce Calendar – Part 1 October to November

As online sellers, including those who have their own stores or those selling on platforms like eBay and Amazon, we tend to gear our stock and promotions to calendar events that we know drive sales. Christmas is perhaps the most obvious, but did you know there are many more opportunities where buyers are looking to…

Understanding Why Customers Cut and Run

One of the most frustrating things about running an eCommerce site can be reading the site statics at the end of each week or month.  If you are seeing a series of visitors coming and leaving, or worse still leaving after loading their cart, you need to take action.  The best way to stop customers…

Email Marketing For eCommerce Sellers

One of the ways to increase your customer base as an e-commerce seller is to use other platforms, such as social media pages, etc.  Email marketing is another powerful way of reaching new prospects but how does it work? First, Collect Email Addresses Regulations have been tightened up, and if you are going to send…

Great ideas for eBay titles from Andrew Minalto

You hate writing, I know. But there’s no way to build a successful eBay business without it –after all you need to write product titles and descriptions. Well, you can always outsource these tasks. IF you’re comfortable spending the money required but even then – I strongly recommend learning how to write good listing titles and…

Why You Should NOT Put all your Eggs in One eCommerce Basket

In the past couple of years, the world has experienced rapid growth in the number of people engaging in eCommerce and other related internet retail activities. Of course, this is great for globalization and can be attributed to the ease of access to the resulting markets. You’ve probably embraced this trend and already selling on…