Active content has been used to enhance listings and try and set sellers above the competition so it has been a very popular feature however it brings with it a security issues, because it significantly heighten the possibility that malicious code could be included within listings hosted by eBay due to a hacking technique known as cross-site scripting (XSS). Obviously, such cyber breaches are damning for a company as large as eBay, and the investment to meet the potential attack was deemed not viable, so for simplicity, the decision has been taken to remove it all together.
A quick recap of active content
This significant rule change, which kicks in, in stages from June 2017, will prohibit the use of active content, so here is a quick recap of what that means in plain English.
If you are not sure what these features are, we are talking about things like search boxes, drop down menus, a live chat option or the scrolling galleries that showcase other items also on sale. The infographic above can help you see what is what.
All of these elements are also managed via active content:
•Tabbed pane description.
•Links to video.
•Image galleries or carousels.
•Automated buyer feedback displays.
•Dynamic category displays
What if I just leave the active content?
Believe it or not, we hear this a lot. Ok, we get it, humans hate change, and it will take time and effort, and possibly cost money. but this is one case where burying your head in the sand won’t cut it.
From June 2017 eBay will begin to block active content in listings. This will affect the appearance of your listings and ultimately your sales. Information will not render well and you will be left with blank sections that once contained active content – not great for business.
In addition, June 2017 sees the introduction of compulsory mobile responsive coding for listings. Non-responsive listing descriptions will not display in the eBay mobile app. This is significant as eBay estimate that approximately 60% of buyers use mobile devices.
From about September 2017, eBay plans to remove all listings with active content. Continued breaches of the active content rules may incur additional penalties, including selling limits and suspension of accounts.
Stay Calm and Take Action
Our services enable all listings to be recoded correctly to a format that will still appeal to your buyers but will fully comply with eBay’s new policy. This applies to all listings, including those currently active. Existing customers or new customers alike! Allowing us to take the strain off your already busy day to day activity will save you time, money, headaches and potential account closure.
The eSeller Manager application that our clients use to cross-promote, upsell, and make category changes etc is still available. Clearly, the software also used active content but we have amended this to coincide with the new policy so you can continue to use that without fear.
We understand that such a big change will cause unrest and concern for our clients, but please do not sit and fret – give us a call and we can help you understand what needs to be done to make sure all of your listings, both active now and in the future continue to comply. We can help with bulk active item revisions to get your listings ‘eBay June 2017’ ready.