Although wecannot predict exactly how sales will go in 2017, understanding consumer habits can greatly help you plan your promotions, listings and even the stock you buy. Keeping your eye on the App market is a wise tip, for example Pokemon Go was a massive hit and related games, cards and other memorabilia flew off eBay shelves with the launch in of the app in June. Movies, sporting events and anything that causes a trend is worthwatching if your stock fits the profile, or indeed if you have scope to expand and change your ranges.
A good way to predict upcoming trends is to subscribe to news channels for your niche. If your items are set to go viral you might find offering a small incentive on multiple purchases pays dividends as people become eager, almost competitive with their purchasing.
Harry Potter, for example, has always held sway on eBay since the first film was released all those years ago, but we notice a surge in popularity every time JK Rowling release something new. Offers on the older books could be a smart plan.
Understanding the mind of the consumer and what they maybe thinking about is a valuable lesson to learn as well. When do people want to by summer holiday items in the UK? If your answer is July and August you are sadly mistaken!
Below is a breakdown by month of the top selling eBay items, some of which might surprise you.
With the Christmas market in full swing, it was gift items hitting the top of the charts. Lego was still trending at the top of the charts, with iPhones and Windows laptops close behind. Men’s clothing, remote control cars and dolls for girls were also popular.
Consumers were all about the warm and cosy factor in November. Mermaid blankets, shaped like a big fish tail, soared in popularity. A trend from Denmark crossed the Channel and ‘Hygge’ was a hit. Hygge is the art of all things cosy and happy and this added to the rush for snuggly blankets and books on the subject.
Early Christmas traffic started to hit the site, but remember this is also the month of Halloween which always creates a spike in ghoulish garb. Wizards were popular this month with children’s dressing up outfits on the rise. Harry Potter proving once more he still pulls a cracking crowd.
100 years ago in September Roald Dahl was born, and there was a large media outpouring to mark this event. Unsurprisingly this caused sales of his books to shoot through the roof, with parents reliving their own youth and purchasing his fabulous tales for a new generation to read and enjoy.
This is when parents (a key influential purchaser) start the mad dash to get the children ready to go back to school. Uniforms, bags and stationary all trend in August. Shoes and coats are also high in the listings. The fashionista (also a trend to watch) will already be thinking about the autumn /winter wardrobe, and warmer clothes sell better than bikinis and other beach gear.
With Harry Potter and the Cursed Child soon to be released, buyers were in the market for the older books to remind themselves of his whole life journey. The uber organised parents were off getting back to school bargains and those canny sellers with a sale on bags and stationary did well. This is a bad month for school clothes and shoes, as parents wait for summer holiday growth spurts and do not purchase yet.
June was entirely dominated by Pokemon Go, no one could really have predicted quite how huge it was going to be, but related items were selling at a rate of 1 every 12 seconds. Figures like this just go to prove how keeping on top of potential trends can really boost sales. If an item had Pokemon in the title it was flying!
Football was the prime force driving sales in May. Leicester City won the Premier League and merchandise sales rose dramatically. There was a massive scope for newspapers from the day, and these were reselling in their thousands as fans suddenly decided they needed to have a copy for posterity.
Television was leading the trend this month. Game of Thrones was gearing up for the long awaited season 6. Hardened fans and newcomers alike were searching for box sets from previous seasons to get themselves bang up to date before the season premiered.
Spiders were the rage in March. The humane spider catcher device stole the show after the investor launched a demo video that went viral. 100 million views ensured that buyers were racing in their thousands to bag a spider catcher.
Harry Potter and the Cursed Child was announced as a stage play with the book to follow and this was the first spike of Harry books and merchandise for 2016. Again costumes were one of the biggest sellers for the younger want to be wizard to really live the dream.
This is the surprise. January is the prime month for towels and bikinis. The race to get to warmer climates started the year off with a bang. Lots of winter sun holidays were booked and customers were on the look out for holiday gear.
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